Introduction

About the Client

Vredestein Tyres is a tire manufacturer based in Amsterdam, established in 1909. Since 2009, it has been owned by Apollo Tyres Ltd of India.

The company designs, manufactures, and sells a variety of tires: car and bicycle, as well as for agricultural and industrial applications through its wide distribution network in India, the U.S., and across Europe. Vredestein Tyres wanted to cement their position as a leading tire manufacturer in the Italian market.

Description

The Challenge

Even armed with its award-winning product line, Vredestein was competing with the strong brand presence of local competition, putting Vredestein’s goal of becoming Italy’s top tire manufacturer just out of reach. The key to achieving their goal was building brand awareness around the company’s leading products: the all-season Quatrac and Quatrac Pro tires.

Vredestein wanted to remain relevant and showcase their quality product-line to their audience in a competitive environment, so they turned to RTB House for a solution.

Story

The Solution

The RTB House team worked closely with Vredestein’s team to craft a campaign that would meet and exceed the company’s expectations.

The campaign used a mix of videos of different lengths and display ads of different sizes to achieve optimal reach and increase ad recall. These ads were distributed across key platforms in the right context, to reach the defined target audience.

To be in line with Vredestein’s mission to become Italy’s top tire manufacturer, RTB House also ran a Brand Lift Study to determine the campaign’s impact on overall ad recall. This included carefully optimizing ad frequency to maximize the brand lift of our campaign and achieve the client’s goal.